| While displaying
an entrepreneurial spirit and passion for
innovation, Andy's strengths are founded on
leadership, marketing prowess and general
management skills. |
|
| Leadership |
| The only thing "certain"
in most organization's future is "uncertainty".
Andy's ability to lead has always been a critical
component of success – while never facing
the same exact challenge twice, he has always
managed to tap into his core to win. |
|
| Marketing Prowess |
| To unearth and exploit
piercing insights requires expert technical
expertise. Apart from having "been there and
done that" at one of the most consumer driven
Fortune 50 companies, Andy has also successfully
developed and marketed a myriad of brands,
products and services across industries. |
|
| General Management |
| At the
end of the day what matters most is the ability
to drive short and long term profits. Working
closely with teams Andy has championed numerous business plans that transform corporate goals, objectives, and strategies into in market successes. |
|
In addition
to core foundational competencies, Andy possesses
substantial technical expertise across both
B2C & B2B environments. |
|
| Strategic Market
Planning |
Marketing Mix Situation
Analysis
SWOT & Value Disciplines
Product / Market Frameworks
Objectives, Strategies, and Plans Development |
|
| Brand Management |
Segmentation
Targeting
Equity & Positioning Development
Multi-Media Marketing Communications |
|
| Innovation & New
Product Development |
Consumer Insight Driven
Process
Quantitative
Qualitative
Concept / Product Testing
Business Propositions |
|
| B2B Marketing Engines |
| Contact Management Databases |
