Everyone has a list of favorite business books, and I am no different. The ones below represent a collection that is thought provoking, rich with examples and very useful irrespective of specific business pursuits. They all receive "Andy's Two Thumbs Up" rating and I don't ever see a sales commission!
Email me with your feedback and share any other gems!
The Discipline
Of Market Leaders
Strategy insights
for any company
Forces one to think about recipe for success
Getting Started
In Consulting
How to manual, covering many startup basics
Especially good for services
Managing Brand
Equity
Concepts needed to avoid being a commodity
B2C must read
Ogilvy On Advertising
Answers fundamental question – the role of advertising and to some extent marketing
