Proven ability to turnaround
business performance by combining strategy with
execution as evidenced by leading $105 million dollar
franchise to trifecta performance gains - market
share, sales volume and profits. Grew revenues by
+15% in core market behind a range of initiatives
to including "Sharp Not Dull" advertising, featuring
unique demonstration of taste superiority. Extended
successful campaign into outdoor medium.
Click
here to view Cracker Barrel “Sharp Not Dull” TV spot
New Product Development
Recognized as new product expert in both B2C and B2B environments. Notable examples include creating over $48 million in new product revenue for privately held children’s book publisher and No. 1 player in its category. Revamped product development process, incorporating consumer packaged goods best practices and world-class marketing research, and led consumer segmentation study that drove new product initiatives. Additionally, led the development from scratch of major animation efforts utilizing large offshore teams to create licensed character CD ROMs games for sale in mass merchants.
Click here to view animation developed for "Totally Spies" CD ROM series
Breakthrough Communications
Well versed in classic consumer positioning and multi-media communications such as TV, radio, print, outdoor, and online to drive business results. Examples include the launch breakthrough new product and advertising campaign resulting in +14% increase in annual revenues. Campaign has been used for over 12 years with tremendous success and won global awards.
Click here to view Breakstone’s/Knudsen award winning global print ad campaign.
